HowlRound

HowlRound, a non-profit service organization committed to supporting the growth of theatre practitioners and facilitating dialogue in the not-for-profit theatre and performance arts sector. During my time at HowlRound as a Social Media Assistant, I curated daily content across diverse social media platforms to showcase new articles, podcasts, and performances by the non-profit. This experience honed my skills in strategic long-term social media content planning. I executed key performance indicators (KPIs) such as consumer insights, competitive market assessments, data analysis, and dashboards, all aimed at enhancing paid search presence and promotional strategies.